PositionSolve™
POSITIONSOLVETM VIDEO OVERVIEW (1.75 Minutes)
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QUICK SUMMARY
CONTACT / QUESTIONS
FREE DOWNLOAD 15 DAY TRIAL
PRICING/PURCHASE
USER MANUAL
SLIDE SHOW
KEY BENEFITS
KEY SOFTWARE FEATURES
VIDEO OVERVIEW
KEY ANALYSIS FEATURES
WHAT'S UNDER THE HOOD?
(TECH VIDEO)
VIDEO
CENTER
CONSULTING
PLATFORMS
SOFTWARE
SOLUTIONS BY INDUSTRY
QUICK SUMMARY
What if you could:
PositionSolve™ achieves these "what-ifs" by leveraging a wide variety of perceptual and volumetric data related to the competitive set. It then condenses those many dimensions of data into a strategy map. But unlike other "mapping" software PositionSolve™ is a dynamic strategy development tool, not just a static "picture".
InnovationSolve™ is the decisioning platform (DP) superset of PositionSolve™. For more click here.
SHOW ME! (Slide show) (Click on the first icon below to start the slide show.)
KEY BENEFITS (Place your pointer over the benefits to see the short description.)
PositionSolve™ is not only visual (it compresses relevant information into a 3-D strategy map) it is dynamic. That is, PositionSolve™ lets the strategist "what-if" with a product's characteristics to see how those changes vary the positioning, preference and demand share of ANY competitor.
One of PositionSolve™'s primary strengths is optimization. Above is an actual real time screen capture from PositionSolve™'s run optimizer. Notice first that PositionSolve™ is fast. 250-500 Discriminant Analysis models were run in about 10 seconds on a modern laptop. But more importantly, notice that the correct classification percentage increased from 50% to over 75% by transforming the predictors and eliminating those that do not meet optimization criteria. Optimization is PositionSolve™'s middle name!
PositionSolve™'s dynamic capabilities include automated and directed product movement on the strategy map. In directed movement the strategist "drags" a product to a new position using competitive repositioning (CR). In CR the system mathematically solves for all the possible ways to arrive at that new location. In automated movement the system build and tests millions of changes for any given product to discover its competitive niche (CN). For more information, see the competitive repositioning (CR) and competitive niche (CN) benefit analysis descriptions below.
PositionSolve™ allows the strategist to understand which competitors are truly closest to one another when ALL the dimensions of the data are considered rather than just the primary "mappable" dimensions.
PositionSolve™ allows the strategist to understand the limits of any product's competitive movement given that only one attribute is changed at a time. To understand what happens when two or more attributes are changed, inspect Competitive Niche Analysis (it is described below.)
PositionSolve™ visualizes whether the brand image of any given product is tight (focused) or diffuse. It does this by plotting respondents themselves on the competitive space and visualizing how tightly they cluster around their respective brands. Larger spheres indicate a more diffuse, less clear brand image, while smaller spheres indicate a tight, clear brand image.
PositionSolve™ performs competitive niche analysis by running hundreds of thousands of simulations for each product to see how "far" that product can move from its current positioning. The limits of a product's movement defines its realistic product niche. When products do NOT overlap they are in either safe/isolated competitive niches.
PositionSolve™ allows either value, perceptual or preference-based segments to be overlaid on the product space. These types of segments can be developed by 1) standard cluster or factor analysis methods or 2) by using the attribute clustering capability within PositionSolve™. The red spheres above are attribute clustering segments overlaid on the brand space. The smaller colored spheres are the actual brands in the brand space.
This capability lies at the heart of PositionSolve™! Competitive repositioning allows the strategist to choose a desired location for his or her product, choose which attributes to contribute to the solution and PositionSolve™ will test thousands (or even millions) of ways to arrive at that new positioning. (The depth of the analysis depends upon the number of attributes chosen.)
Is Visual and Dynamic
Generates Optimal Strategy Maps
Performs "What-iffing" Simulation (Repositioning and Simulation)
Finds Closest Competitors / Risks
Finds Limits of Competitive Movement
Quantifies Brand Image Diffusion
Performs Competitive Niche Analysis
Overlays Segments on the BrandScape™
Performs Competitive Repositioning
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PositionSolve™:
KEY SOFTWARE FEATURES (Click on the plus signs below to expand.)
KEY ANALYSIS AND PRODUCT REPOSITIONING FEATURES
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WHAT'S UNDER THE HOOD? (Enabling Technologies Video)
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PRICING and PURCHASE (Roll over to see pricing)
$1,999.00
Includes software and the training manual (both via download).
Click the icon after Sept. 1st to buy!
$2,999.00
Includes software, training manual (via download) and a one-day training session (on-site or video conference.)
Click the icon after Sept. 1st to buy!
$3,999.00
Includes software, training manual (via download) and a two-day training session (on-site or video conference.)
Click the icon after Sept. 1st to buy!
PositionSolveTM v. 11.0 Software Only*
PositionSolveTM v. 11.0 Software Plus Full-Day Training**
PositionSolveTM v. 11.0 Software Plus Two-Day Training**
* = Quoted software pricing is for a single-seat license. For volume or site license pricing click here.
** = For on-site training add prevailing travel and expenses (typically $750.00) per diem.) All fees must be paid in advance to schedule travel.
FREE PositionSolve™ DOWNLOAD AND 15 DAY TRIAL
The vertical consulting version of PositionSolveTM (Version10.0) is currently being converted to Version 11.0, which will be capable of being installed on any Windows laptop, desktop or server. PositionSolveTM 11.0 (seen in action in the videos above) will be available for download on July 1st, 2016.
PositionSolve™ USER MANUAL REVIEW AND DOWNLOAD (PDF)
Download the PositionSolve™ User Manual (2MB PDF)