Positioning / Repositioning

MAXIMIZING MARKET OPPORTUNITY BY REPOSITIONING YOUR PRODUCTS.

(2 minute video)

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REPOSITIONING CORRECTLY. IT'S TIME. (INTRO VIDEO.)

THE LIMITATIONS OF CONVENTIONAL  APPROACHES

REINVENTING POSITIONING USING DECISION SUPPORT ENABLEMENT (DSE)

THE PHASES and STEPS

OF A DSE POSITIONING ENGAGEMENT

KEY BENEFITS

EXAMPLE CLIENTS

CONTACT / QUESTIONS

VIDEO

CENTER

CONSULTING

PLATFORMS

SOFTWARE

SOLUTIONS BY INDUSTRY

THE LIMITATIONS OF CONVENTIONAL POSITIONING APPROACHES

Why Do Contemporary Approaches to Positioning So Often Fail?:

 

Conventional approaches (even "best practice" approaches) to positioning fail for four reasons:

REINVENTING POSITIONING USING DECISION SUPPORT ENABLEMENT (DSE)

What if you could leap-frog the limitations just listed above and:

 

 

Decision Support-Enabled Positioning achieves all these outcomes and more.  The result? Far more accurate and cost effective positioning strategies...at a far lower cost.  Delivered you way.  That's enablement.

PHASES AND STEPS OF A DSE POSITIONING ENGAGEMENT

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KEY BENEFITS (Place your pointer over the benefits to see the short description.)

EXAMPLE CLIENTS

Financial Services

We have deployed positioning studies for five of the top 20 U.S. banks, mutual fund companies and investment houses.

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Retail and Other

We have deployed national positionaing studies for leading retail, healthcare and consulting companies.

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Financial Services

Retail and Selected Other Firms