INNOVATIONSOLVETM VIDEO OVERVIEW (1.75 Minutes)
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CONTACT / QUESTIONS
KEY PLATFORM FEATURES
KEY ANALYSIS FEATURES
WHAT'S UNDER THE HOOD?
What if you could:
InnovationSolve™ is the decisioning platform (DP) superset of PositionSolve™. It has all the capabilities of PositionSolve™ but incorporates habituation/brand loyalty and latent demand into the brand landscape. That is, it not only automatically tests and prioritizes thousands of risk-mitigated strategies to arrive at an improved competitive position but it quantifies how much share (preference, market or demand) those strategies will capture in the marketplace.
SHOW ME! (Slide show) (Click on the first icon below to start the slide show.)
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KEY BENEFITS (Place your pointer over the benefits to see the short description.)
InnovationSolve™ is not only visual (it compresses relevant information into a 3-D strategy map) it is dynamic. That is, it lets the strategist "what-if" with the a product's characteristics to see how those changes vary the positioning, preference and demand share of ANY competitor. Above is only one of many analyses of InnovationSolve™, a map of products (in this case from the beverage industry) in relationship to the segments from that same industry.
One of InnovationSolve™'s primary strengths, a characteristic it shares with PositionSolve,™ is optimization. Above is an actual real time screen capture from InnovationSolve™'s run optimizer. Notice first that InnovationSolve™ is fast. 250-500 Discriminant Analysis models can be run in about 10 seconds on a modern laptop. But more importantly, notice that the correct classification percentage (a measure of the "goodness" of the resulting brand landscape) increased from 50% to over 75%. These optimizations include transforming the predictors, eliminating those that do not meet user-adjustable criteria, and by using dozens of algorithms and sub-algorithms. Optimization is InnovationSolve™'s middle name!
InnovationSolve™'s dynamic capabilities include automated and directed product movement on the strategy map. In directed movement the strategist "drags" a product to a new position using competitive repositioning (CR). In CR the system mathematically solves for all the possible ways to arrive at that new location. In automated movement the system runs millions of changes to a given product to discover its competitive niche (CN). See the competitive repositioning (CR) and competitive niche (CN) benefit analysis descriptions below.
InnovationSolve™ has all the capabilities of PositionSolve,™ that is, it is a superset of PositionSolve™. As such, it allows the strategist to understand which competitors are truly closest to one another, how far products can move on the brand landscape, how diffuse a product's brand image is, how to penetrate competitive niches, how to visualize market segments, and how to perform competitive repositioning.
In addition to Respondent Mapping, InnovationSolve™ has another way to locate respondents on the brand landscape. It uses Global Motivational Framework (GMF) theory which posits that consumers purchase to satisfy felt needs. GMF theory allows us to calculate the center of those needs. In the projections above the fuzzy spheres are the centers (centroids) of the global motivational needs for each consumer (their "Ideal Point".) InnovationSolve™ also can project centers of need for each purchase or consumption occasion.
Just as PositionSolve™ can visualize products or brands in terms of attributes, InnovationSolve™ can visualize the center of products or brands in terms of Global Motivational Benefits on the DemandScape.™
Recall that the DemandScape™ is based on Global Motivational Benefits. InnovationSolve™ can generate and plot three different types of segments on the DemandScape: ™ 1) Benefit Endpoint Clustering (BEC) which is built into InnovationSolve,™ 2) Consumer Benefit Occasion (CBO) segments or 3) Average Consumer Benefits (ACB's) segments. The last two kinds of segments are calculated using the clustering capabilities built into SegmentSolve™, DSS's segmentation decision support software.
InnovationSolve™ allows the strategist to define a new location for an innovation two ways: 1) by moving to an area of demand OR b) defining that new location in terms of existing brands or benefits. The Innovation Simulator then builds that new innovative product and identifies which products will lose most share and where the new innovative product will “land” on the DemandScape™.
One of InnovationSolve™'s unique capabilities is that it uncovers latent demand within the brand landscape. Demand is the missing link in most strategy systems. Demand (seen here as bright semi-transparent spheres) tells us where we should build new products as well as telling us how we should message that new innovation. Being the first competitor to meet latent demand, of course, often yields dramatic improvements in market share.
InnovationSolve™ also probes into every point in the DemandScape™ to find if building a product at each of those locations will either create new demand or win share from existing competitors. The best of those newly developed products can then be handed over to the ProductSolve™ simulator to identify how much preference share and dollar volume opportunity will be produced when that product is launched.
Is Visual and Dynamic
Generates Optimal Strategy Maps
Performs "What-iffing" Simulation (Repositioning and Simulation)
Has All the Capabilities of PositionSolve™
Locates Demand (Customer Ideal Points)
Places Products on the DemandScape™
Projects Segments on the DemandScape™
Enables Demand-Based Simulation (Simulation on the DemandScape™
Performs Innovation Analysis (Moves into Areas of Maximal Market Demand)
Identifies Maximal Demand Improvement at the Lowest Cost
KEY PLATFORM FEATURES (Click on the plus signs below to expand.)
KEY ANALYSIS AND INNOVATION FEATURES
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WHAT'S UNDER THE HOOD? (Enabling Technologies Video)
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PRICING and PURCHASE (Roll over to see pricing)
Includes software and the training manual (both via download).
Available 1Q 2018
Includes software, training manual (via download) and a one-day training session (on-site or video conference.)
Available 1Q 2018
Includes software, training manual (via download) and a two-day training session (on-site or video conference.)
Available 1Q 2018
InnovationSolveTM v. 10.0 Software Only*
InnovationSolveTM v. 10.0 Plus Full-Day Training**
InnovationSolveTM v. 10.0 Plus Two-Day Training**
* = Quoted software pricing is for a single-seat license. For volume or site license pricing click here.
** = For on-site training add prevailing travel and expenses (typically $750.00) per diem.) All fees must be paid in advance to schedule travel.
Get the fishing pole...not just the fish.
As a powerful advanced decision support platform, InnovationSolve™ is custom installed at your site. Like all of our decision support platforms, InnovationSolve™:
To explore some of InnovationSolve™'s features, after June 15th, 2016, download the 15 day free trial of PositionSolve™. To purchase the InnovationSolve™ platform, contact email@example.com.
INNOVATIONSOLVE™ USER MANUAL REVIEW AND DOWNLOAD (PDF)
Download the InnovationSolve™ User Manual (2MB PDF)