ABOUT US

DECISION SUPPORT SCIENCES: OUR PRIMARY DIFFERENTIATION

INTRODUCTION AND DIFFERENTIATION

ALLIANCE / TECH  PARTNERS

Decision Support Sciences (DSS) is a marketing-science-based consultancy founded in 1990. Our central mandate is to deliver BOTH higher short-term profitability AND sustained competitive advantage for our clients. Two things, however, differentiate us from other firms:

First, to achieve BOTH these goals we listened to our clients.  They told us a mouthful!  Traditional market consulting was, in their words, "too often wrong...too costly...too infrequent...and too proprietary."  Our clients wanted world-class insight...but done LEAN;  cheaper, better, continuously...and theirs.

Second, this called for a new category of developing critical strategic insight - a category we term DECISION SUPPORT ENABLEMENT (DSE)In short DSE addresses the nine core business issues that every firm must address to achieve sustained competitive advantage - but DSE achieves that advantage in a wholly re-engineered way. Our method? The DSS Design Cycle (see below). The result?  For each of these nine business issues we deliver world class insight done LEAN  (cheaper, better, continuously and yours. )

The benefits of  Decision Support Enablement?

The end game?  Advanced, fact-based marketing insight... that IS better.  Because we listened.

WHAT WE DO

HOW WE DO IT

DSS: BY THE NUMBERS

HISTORY

INDUSTRY LEADERSHIP

AWARDS /  RECOGNITION

QUOTES

EXECUTIVE TEAM

ASSOCIATES

CLIENTS

VIDEO

CENTER

CONSULTING

PLATFORMS

SOFTWARE

SOLUTIONS BY INDUSTRY

WHAT WE DO

What we do is simple to describe.  Business strategists recognize that firms must address NINE core business issues to achieve sustained competitive advantage;  innovation, positioning, product design, product line optimization, new customer acquisition/prospecting, customer satisfaction, predictive analytics, and market segmentation.  For each of these nine core business issues Decision Support Sciences has developed industry-leading consulting protocols, decisioning platforms, and decision support-based software.

HOW WE DO IT

Our decision support protocols (approaches), platforms, and software are outcomes of the DSS design cycle.  That continuous improvement cycle began 25 years ago....and continues today.  It has three steps:

First, we identify the LIMITATIONS of the conventional approaches used to address these eight core business issues.  Our primary tool was (and is) root cause analysis (RCA.) RCA is a principled, formal, sequential, iterative approach that finds the most critical root causes that block break-out business performance and sustained competitive advantage.

Second, for each of the limitations identified above, we identified the smallest number of most critical CHANGE STATES that eliminated those root causes. The most critical differentiation of our approach? For each root cause we a) scanned the applied and theoretical mathematical literature and b) developed decision support systems that "backfill" critical missing data AND analyze that data four ways (descriptively, inferentially, predictively, and causally.)

Third, we recognized that clients differ in their appetites and budgets. Accordingly, we re-engineered how those solutions were delivered. You get the same eight core business issues but delivered YOUR way;  as consulting (we do most of the work), decisioning platforms (we partner together) or decisioning software (you do most of the work.)  Or any combination.

Eight solutions.  Three deployment modes.  Three pricing tiers.

It's your call. Like it should have been all along.

DECISION SUPPORT SCIENCES: BY THE NUMBERS

60

18

50

40

32

5

50

Conference Papers or Key Notes

Countries Where We Have Performed Research

Major Projects in Financial Services

Proprietary Decision Support Platforms

Historic Average Banking ROI Multiple

Associates (Full and Part Time)

Major Alliance or Technology Partners

HISTORY

(Click the minus or plus buttons to review at your own pace.)

TIMELINE

INDUSTRY LEADERSHIP

SOME OF OUR AWARDS and INDUSTRY RECOGNITION

(Place your pointer over the benefits to see the short description.)

While DSS has executed extensive engagements in healthcare, and retail our work has garnered attention in the financial services industry press.  Some examples include the following:

QUOTES  (Click the dots below to proceed at your own pace.)

EXECUTIVE TEAM

ASSOCIATES / ASSOCIATE FIRMS

Our associates are leading professionals worldwide (e.g. project managers, datamart analysts, statisticians, programmers, and fieldwork professionals) who average over 20 years experience in their fields. DSS associates provide best-in-class project staffing without diluting our primary focus on developing leading edge consulting, platforms and software.

SOME OF OUR CLIENTS

We have performed advanced consulting or deployed advanced decision support platforms at dozens of firms - most of them in the Fortune 500. A subset of these firms include:

* = confidentiality agreements prohibit positively identifying which of the top two beverage firms has engaged DSS' services.

OUR TECHNOLOGY AND/OR ALLIANCE PARTNERS

We have signed technology agreements, alliance partnerships or non-disclosure agreements with six of the top ten management consulting firms, and eleven other market leading consulting, marketing or technology firms.  A list of those firms can be provided upon request: info@decisionsupportsciences.com.